Senior Director, Marketing

Description

Core-Mark, a Performance Food Group Company, is part of a Fortune 150 company that continues to grow as an industry leader in fresh and broad-line solutions to the convenience retail industry. Our reputation for empowering customers, employees, and communities has allowed us to build over $24 Billion in revenue. Through our 40+ distribution centers, we offer a full range of products, programs, and solutions to customers across the U.S. and Canada.

We Deliver the Goods:

• Competitive pay and benefits, including Day 1 Health & Wellness Benefits, Employee Stock Purchase Plan, 401K Employer Matching, Education Assistance, Paid Time Off, and much more

• Growth opportunities performing essential work to support America's food distribution system

• Safe and inclusive working environment, including a culture of rewards, recognition, and respect

Click Here for More Benefits Information (~~~)

Position Summary:

The Senior Director, Marketing is responsible for achieving ambitious marketing goals, working cross-functionally, and directly impacting the success of the company by effectively communicating our value and solidifying Core-Mark's relationship with our convenience stores customers and the broader convenience retail industry. A successful candidate will have experience with development, delivery and execution of industry and regional corporate tradeshows and a deep knowledge of the tools and metrics necessary to effectively market in a digital world. You will be able to ask hard questions that challenge the status quo and lead to new thinking about our brand, innovation, and go-to-market strategy. You must be a data-driven & strategic thought leader, a motivated self-starter, an effective communicator, and have excellent relationship-building skills, with a passion for upholding brand integrity and helping shape a cohesive marketing strategy that drives acquisition, engagement, and loyalty.

In this role, you will report to the EVP, Marketing for the Convenience segment and lead a team of marketing professionals

Responsibilities:

• Lead strategic growth initiatives, developing and driving an integrated & cohesive brand strategy, creative campaigns, and digital content.

• Oversee all event logistics for industry and regional corporate tradeshows

• Assist in the development of strategies, goals, budgets, benchmarking and surveying for all industry and regional corporate tradeshows

• Ensure the development and delivery/execution of industry and regional corporate tradeshows, as well as other events related projects while ensuring the consistency of the Core-Mark brand and message through all aspects of tradeshows and events.

• Reviewing results of initiatives and lead innovation and improvements to evolve the tradeshow experience

• Lead all facets of Core-Mark's participation in the NACS tradeshow including all logistical coordination with exhibit partner and onsite support

• Partner with internal and external creative teams/industry partners to develop and execute email & social marketing campaigns that capture the voice of Core-Mark and effectively communicate value to our target audience

• Oversee the creative process/development of assets and communicate all creative needs to internal and external creative teams.

• Enhance the Marketing Operations intake process, tracking, and effective execution for all projects & campaigns

• Ensure brand integrity is maintained throughout all projects & communications across the organization

• Develop and track KPIs to effectively implement performance improvement for all campaign strategies

Requirements:

• Bachelor's degree in Marketing or a related field is highly preferred

• CMP Certification is a huge plus

• 10+ years of specific experience in B2B marketing and campaign management of digital and social, ideally in the food & beverage industry

• 7+ years of tradeshow and event management experience

• 5+ years of experience effectively leading and coaching a team

• Ability to develop creative and compelling messaging in alignment with our brand and overall marketing strategy

• Strong verbal & written executive communication skills

• Ability to deliver compelling, concise, and clear insights into performance

• Outstanding project management & organization skills - strong ability to prioritize high-impact activities and keep complex projects moving forward

• Eager to take initiative and balance a fast-paced environment

• A "can do" attitude with a strong drive for results

• Ability to travel to events and tradeshows is required

EEO Statement

Performance Food Group and/or its subsidiaries (individually or collectively, the "Company") provides equal employment opportunity (EEO) to all applicants and employees, regardless of race, color, national origin, sex, marital status, pregnancy, sexual orientation, gender identity, religion, age, disability, genetic information, veteran status, and any other characteristic protected by applicable local, state and federal laws and regulations. Please click on the following links to review: (1) our EEO Policy (~~~) ; (2) the "EEO is the Law" poster (~~~) and supplement (~~~) ; and (3) the Pay Transparency Policy Statement (~~~) .